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Build your place in electrical retail with an established store concept, access to a broad electrical product ecosystem and a structured franchise support model designed to help you move from evaluation to operation.
Established in 2007, ACDC Express currently reports 39 stores across eight South African provinces and two countries. Its retail model is backed by the ACDC Dynamics Group and combines electrical products, technical knowledge and a customer-focused store environment.
Franchise enquiries are routed through Infinity Brands, giving prospective owners a clear point of contact for understanding the opportunity, evaluating suitability and progressing through the acquisition process.
ACDC Express Franchise Enquiry
Tell us a little about your plans and we'll follow up about the franchise opportunity.
- Franchise Sales: 010 158 1516
- Email: [email protected]
- +27 65 859 2365
- Address: 21 Eastwood Office Park, 11B Riley Road, Bedfordview, Germiston, 2007
Established 2007
39+ stores & expanding
8 provinces
95,000 available products
Franchise Opportunities from R4 million incl. VAT
Target operational break-even from approx. 10 months
75.7% repeat customer behaviour
Site and store development, training, procurement & more ongoing support.
At ACDC Express, 75.7% of revenue comes from recurring customers.
And this isn’t retail built purely around occasional walk-in traffic.
67.7% of the customer base is made up of business customers.
Customers whose businesses need electrical products again and again.
Now you can own part of that network.
More than an electrical store. A structured retail business model.
Owning an ACDC Express franchise means entering electrical retail with an established operating framework behind you.
The concept combines a supermarket-style retail environment with access to a broad range of electrical solutions and knowledgeable customer support. The customer base extends across contractors, businesses, industrial users, homeowners and retail or DIY customers.
For the franchisee, that changes the starting point.
Rather than developing a brand, product strategy, store format, operational systems, training programme and supplier relationships entirely from scratch, you operate within a defined franchise model while taking responsibility for building the local business.
This remains business ownership. It is not passive investment.
You lead the people. You develop customer relationships. You manage the operation. The franchise system provides the structure around that responsibility.
What are you really investing in?
A franchise should offer more than permission to use a logo.
With ACDC Express, the opportunity brings together several parts of an electrical retail business within one operating model.
ACDC Express is built around an electrical “supermarket” format designed to make a specialised product environment easier for customers to navigate while retaining access to product knowledge and after-sales support.
ACDC Express stores are primarily supplied through ACDC Dynamics, giving franchisees access to an extensive electrical product ecosystem rather than requiring them to develop the entire product and supplier base independently.
Electrical retail serves different customer needs across residential, commercial, contractor, manufacturing and industrial environments. ACDC Express specifically identifies contractors, retail customers, end users and manufacturers among its customer segments.
The franchise support model includes site approval, store setup guidance, project and site specifications, franchisee training and assistance with the initial recommended order.
The documented franchise support model also covers ongoing training, national marketing activity, product sourcing and development, performance benchmarking, field services, system development and approval of local marketing initiatives.
Build the business. Do not build every system from zero.
Opening a specialist retail business requires more than securing premises and putting products on shelves.
There are locations to evaluate, teams to recruit, stock to manage, customers to develop, systems to implement and financial performance to monitor.
ACDC Express provides a structure around those responsibilities.
Site and store development
Get guidance on site evaluation, store requirements, project planning, layout and the setup process before trading begins.
Training and operational systems
Understand how the ACDC Express model operates, how brand standards are implemented and how the business is expected to be managed.
Product and procurement support
Access an established electrical product ecosystem, initial product-planning support and an existing supply framework.
Marketing and launch support
Operate within the ACDC Express brand while accessing national marketing activity and guidance for approved local marketing initiatives.
Business support
The wider support environment described by Infinity Brands extends into operations, finance, human resources, procurement, marketing and technology - areas that remain important long after the store opens.
Ongoing development
Training, field support, benchmarking and business-performance visibility are intended to help franchisees operate within a system rather than being left to solve every challenge independently.
Start with a structured franchise conversation
You do not need to make an investment decision today.
The first step is to understand whether the business model, owner requirements, preferred territory and investment framework align with what you want to build.
Tell us a little about yourself and where you are considering operating. The Infinity Brands franchise team can then guide you through the appropriate next stage.
Is ACDC Express a fit for the way you want to own a business?
There is no single profile for entrepreneurship, but this franchise is designed around active business operation rather than passive ownership.
For professionals transitioning into ownership
The published ACDC Express prospectus describes the preferred franchisee as an owner-operator and identifies capabilities including financial management, people skills, systems orientation, sales ability and management experience. It also indicates that relevant electronics business experience is useful and retail experience is preferable.
What will be expected from you as the franchise owner?
A franchise system gives you a framework. It does not replace the operator.
As an ACDC Express franchisee, the role extends into staff leadership, recruiting and training, customer relationships, stock and logistics, financial management, administration, sales and marketing, compliance and implementation of franchise systems and standards.
That distinction matters.
If you are looking for an investment that runs without your involvement, this may not be the model you are looking for.
If you want to own, lead and develop a specialised retail business within an established system, it deserves closer evaluation.
Understand the full investment - not just the franchise fee
Serious franchise evaluation requires visibility into the complete capital requirement.
A franchise fee is only one part of opening a retail business.
Your evaluation should consider the approved total investment for the relevant store format and location, what that investment includes, what is funded separately, working capital requirements, ongoing franchise charges, premises and site requirements and the capital you will need to contribute.
The publicly available ACDC Express prospectus notes that the total investment can vary according to the area of application and that working-capital requirements can differ between businesses. It also explicitly states that published costs are estimates and subject to change.
For that reason, the Infinity Brands acquisition page should not rely on an old headline investment figure.
Instead:
Get the current investment framework for your opportunity
During the qualification process, request the latest approved figures for your proposed location and store format.
Understand what is included.
Understand what is excluded.
Understand the working-capital requirement.
Understand the ongoing obligations.
Then evaluate the opportunity against your own financial position and professional advice.
From enquiry to franchisee: a structured acquisition journey
The objective of the franchise acquisition process is not simply to find somebody willing to invest.
It is to establish whether the franchise and the prospective owner are a suitable commercial fit.
01. Initial enquiry
Share your details, background and area of interest and receive the introductory information required to start evaluating the opportunity.
02. Discovery and assessment
Complete the relevant application information and participate in the discovery and assessment process. This gives both parties an opportunity to understand experience, objectives and potential fit.
03. Planning for the business
Progress into more detailed commercial planning, including the business-planning and funding considerations relevant to your proposed franchise.
04. Disclosure and formal progression
Once the initial requirements have been met, the process moves into the appropriate formal documentation and disclosure stages.
05. Final evaluation
Complete the required checks, supporting documentation and evaluations before a final franchise decision is made.
06. Brand leadership discussion
Meet the relevant brand leadership as the proposed partnership moves closer to final approval.
07. Area identification and site evaluation
Identify a suitable trading area and potential premises, with the site assessed against the franchise requirements before lease and store-development decisions are finalised.
08. Agreements and onboarding
Once the appropriate approvals and documentation are complete, the relationship progresses into franchise agreements, onboarding, store development, training and preparation for launch. Infinity Brands currently displays these stages across its franchise-acquisition journey, while the ACDC Express prospectus also documents a structured recruitment and selection process rather than immediate acceptance after an enquiry.
Approval is the start of building the store
Signing an agreement is not the finish line.
It is where implementation begins.
The setup phase can involve premises approval, store planning, layout and fit-out requirements, systems, initial stock planning, training, branding and preparation for launch. ACDC Express documents franchisor support across many of these areas.
After opening, the focus moves from development to operation: building the customer base, leading the team, controlling stock, managing finances, executing local activity and using the franchise support structure effectively.
The aim is not to remove the responsibilities of business ownership.
It is to put a system around them.
Evaluate an operating network, not a concept on paper
ACDC Express is an established retail network rather than a franchise model that exists only in presentation material.
The brand currently reports 36+ retail stores and eight-province coverage, while its online store locator lists operating locations across South Africa.
That gives prospective franchisees something important to investigate.
Ask how existing stores operate.
Ask what support is used most frequently.
Ask about the economics of your proposed format.
Ask how territories and locations are assessed.
Ask what is expected from the franchisee after launch.
Ask what happens when performance is below plan.
Good due diligence is not a barrier to investment. It is part of making a responsible investment decision.
Frequently Asked Questions
Is ACDC Express a passive investment?
No. The documented franchisee profile is based on an owner-operator model. The franchisee remains responsible for leadership, staff, customers, stock, financial management and the day-to-day operation of the business.
Do I need electrical retail experience?
Relevant electrical or electronics business experience is valuable, and the ACDC Express prospectus identifies retail experience as preferable. Suitability also involves commercial, financial, people-management, sales and operational capability.
Does ACDC Express help with the store location?
The franchise provides site-selection guidance, and the proposed site is subject to evaluation and approval. The prospectus indicates that prospective franchisees are expected to identify potential sites rather than simply being allocated premises by the franchisor.
What support do franchisees receive?
Documented support includes store setup guidance, site approval, project specifications, training, initial product planning, national marketing, ongoing training, product sourcing, performance benchmarking, field services and system development. Infinity Brands also describes support across operations, finance, HR, marketing, procurement and IT.
How much does an ACDC Express franchise cost?
The investment depends on factors including the proposed location and store format. Because published figures can change, prospective franchisees should request the current approved investment schedule during the qualification process rather than relying on historical figures found online. The 2024 public prospectus itself states that its costs are indicative and subject to change.
What happens after I submit an enquiry?
Your enquiry starts the franchise assessment journey. From there, the process can move through discovery, application and assessment, business planning, formal documentation, final evaluation, site assessment and agreements if both parties wish to proceed.
Can I market my store locally?
The ACDC Express prospectus encourages local marketing opportunities, subject to brand and artwork approval requirements intended to protect consistency across the network.
Your next step is evaluation, not obligation
Could ACDC Express be the business you want to build?
You do not need another franchise sales pitch.
You need to understand the model, the investment, the support, the expectations and your role as the owner.
Speak to Infinity Brands about your preferred location, experience and business goals and begin evaluating whether an ACDC Express franchise warrants the next stage of investigation.
Tell us where you are considering operating and where you are in your ownership journey. We will guide you through the appropriate next step.